Veteran editor Antonia Morton explains how a few tweaks can make text much stronger:
“Here’s a paragraph about business writing. Watch what happens as I do some proofreading, stylistic editing, and substantive editing.
“Just to clarify, these steps don’t ALL have to happen. If you send us a piece of copy for a substantive edit, we take it straight from the original to the finished product. The editing process is a fast one – think of your editor’s mind as like a computer, making many split-second decisions.
“The Comments aren’t always part of an edit either; they’re just there to show you the reasons for the changes.”
View the demo as a PDF (you may need to adjust your browser for best resolution).
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“This was tremendously helpful, Antonia. You made some great saves, and I found your corrections and notes spot-on. It was great to work with you – thanks for catching all those picky little details!”
– Emma McKay,
– Fateema Sayani,
writer and editor